I attended a meeting on on 10 February 2026, the launch of a report, “Brave New World?” and on the panel was Independent Society of Musicians,(ISM), the Society of Authors, the Association of Illustrators, Equity and the Association of Photographers, a roundtable discussion to discuss the findings of the report, Brave New World?
The panel for the roundtable was made up of (from left to right above): Sam Blake, author of ‘Little Bones’; Dr Rachel Drury, the author of the Brave New World? report; Deborah Annetts, Chief Executive. ISM; Thomas Hewitt Jones, composer and music producer; and Tim Flach, photographer and President of the Association of Photographers.
The report examines the impact of generative AI (Gen AI) on the creative industries,bringing together evidence from more than 10,000 creators across music, writing, photography, art and performance. This is now one of the most comprehensive studies of Gen AI’s impact on creative work in the UK.
According to the report, one in three creative jobs are at risk due to Gen AI. 99% of creators say their work has been scraped without consent, reporting lost work, falling income, unlicensed use of their work in AI training datasets, and the rapid spread of digital replicas that threaten livelihoods and creative identity.
These findings have led to the creation of a “CLEAR” Framework for AI:
Consent first. Creators want the choice on their intellectual property being used to train Gen AI models.
Licensing, not scraping. Using a sector-specific approach to ensure that creators have a platform to
Ethical use of training data. Building datasets from lawfully licensed works.
Accountability and transparency. Establishing minimum transparency standards, building public trust.
Remuneration and rights. Fair pay for all creatives.
What creators are asking for are clear rules that allow innovation to develop in a way that respects creative work.